Ermo Egberts
Creative director. Content for a coaching business that went from about $2M to $8M a year, founder-story ads, and documentary. [email protected]
J-Griff
About 18 months as lead creative director and head of content, on almost every video on the channel. He usually came across as very professional and polished, so for this one I flew out and sat on the couch with him. I wanted viewers to relate to him rather than look up to him.
His coaching business went from about $2M to $8M a year in that time. His COO on what YouTube did for the business (41 seconds).
Ads
A selection of my ads.
Film
Documentary and brand films through Authentik Studio, with my partner John Sullivan.
PACOP National Benchmarking Day
Two of four reels for the Palliative Aged Care Outcomes Program, to promote the program and support its training. I wrote the interview questions and shot list, and led the post.
ACRE documentary series
3 episodes for an Australian aged-care operator, in the style of Diary of a CEO, made with a team of two. I lead post. Below is the opening of Episode 2, in Woolgoolga and Coffs Harbour. The episodes are in final review, so I can show full cuts on a call.