For agencies running Meta ads for consumer brands. By Ermo Egberts.
Cut by
Type your agency's name. It's the only name your client ever sees.
Your editors are full. Send me the footage and get finished Meta ads back within 3 days, with your name on them and mine nowhere.
Send me one test edit Free. If it isn't good enough, you owe nothing.
From footage in to finished ad back.
I never contact your clients.
On one client's footage. No good, no charge.
Ads I've cut
Skye and Khelp are paying clients. The rest I made to show what I'd do with each brand. Press play on anything.
One ad. Three ways in.
Every ad comes with 3 openings, so your media buyer has something to test from day one. Same ad, different first seconds.
CocoBana. Made from public clips.
"Ermo these ads are awesome."
Mason, co-founder, Skye
"These are so good. I really have no notes."
Alexandria, marketing, Skye
Before food ads, I spent 18 months as lead creative on J-Griff's YouTube channel, working on almost every video. His coaching business went from about $2M to $8M a year in that time.
How it works
- Day 0Send a link to the footage, the brief and any client rules. An ad that already worked helps.
- By day 3You get the ad with 3 openings to test, in 9:16 and 4:5, with captions.
- 2 roundsTimestamped notes in Frame.io or wherever you already work.
- DeliveredYou deliver it under your name. Your client never hears from me.
Price
Your first ad, on one client's footage. One per agency. If it isn't good enough, you owe nothing.
Per ad after that, with 3 openings to test.
8 ads a month, 24 openings to test.
Bill your client what you like. I never see your invoice.
Questions agencies ask
- Who owns the ad?
- You and your client, once it's paid. My name doesn't appear on it.
- What categories do you work in?
- Most of my work is food, drink and pet brands. Send me a brief from another category and I'll tell you honestly if it fits.
- Who does the work?
- Me. You deal with one person, based in Lisbon, five hours ahead of New York. Tell me your volume first: I only take what I can turn around in 3 days, and I'll say so before starting if I can't. I start at most 2 new agencies a week.
- Who checks it before it reaches you?
- I check every ad against your brief, the captions and the audio levels before you see it.
- Will you keep this confidential?
- Yes. Happy to sign an NDA and a non-solicit. None of my branding goes on files or exports, and I don't show your clients' work anywhere.